Simply Think Florida
Residential selling, buying and annual rentals . Commercial Buying and leasing

 Thinking of Selling ?

The team at Simply Think Florida Realty is dedicated to achieving results for our clients and you can always be assured of professional advice and service right from the initial meeting with one of our realtors.

In our initial appraisal meeting with you we will not only tell you what your home is worth , we will show you how we arrive at our figure and work with you in deciding the correct price to go to market with.

The company’s objective is always to achieve results but not at the risk of underselling and we negotiate hard to ensure that not one cent is on the table. YOU are our client and we never forget that.

The Naples office is managed by Simon Brooker who has headed and owned residential and commercial brokerage companies in both Florida and also the UK for over 25 years. He draws on this international knowledge and experience to ensure that the Simply Think Florida Realty team maintains the service, results and reputation that they have built and deliver for you.

Due to Simon’s knowledge of the European market the company has good overseas connections and marketing is carried out both in the US and also around the world ensuring maximum exposure for your home.

The buyers for Naples Homes can range from investors and vacation owners through to full term residents and Simply Think Florida Realty market into all of these areas to maximise the their clients success.

We would love to give you an indication of our fees as we feel you may be pleasantly surprised. If you could e mail your Name and Address to us , we will confirm what our charges would be by reply. Please send the e mail to

We can assure you that you will not be disappointed with your decision to work with Simply Think Florida Realty Inc and we look forward to speaking with you soon.

For our immediate attention contact us now.


Cell: 239 682 4319

What our clients say

‘To say I was impressed by the service from Simon’s team would be an understatement, nothing is too much trouble. Everything is done in such a helpful and professional manner, I wouldn’t hesitate to recommend them to anyone’

Malcolm Bluemel, British, Naples home owner


" The big difference which we have found with Simon Brooker is that he is willing to give advice- and good advice - rather than just peddling property.When he acted for us in a recent sale he achieved a quick and reasonably priced sale and nothing was too much trouble , including a bit of repair work to meet the buyer's requirements! From the perspective of an English investor in a foreign land he is extremely user friendly.

Graham Pimlott, London England."


 I have done business with Simon Brooker in both the UK and USA for over 20 years and have no hesitation in recommending him for anything at all involving real estate. His advice has been invaluable in both purchase and sales; he has acquired property for me at advantageous prices, handled imaginative planning and conversions resulting in enhanced values for either investment or onward profitable disposal. I have found him honest, reliable and invariably able to find a solution for anything. Thank you Simon.

John Harris, British Florida home owner also UK commercial property portfolio owner managed by Brooker Asset Management


In plain and simple terms Simon Brooker is exceptional. We had used various realtors over the past ten years to buy and sell property for us in Fort Myers and always felt that we paid out a lot of money for a very poor service. When we appointed Simon we felt right from the start a feeling of confidence, his attention to detail was excellent and he kept us advised all the way through the process, even with updates on showings and why they hadnt chosen our home. When we paid his bill we felt that we had had full value for money. We will always use Simon on all of our transactions in the States.

Paul and Maureen Jackson - Fort Myers Portfolio owners


What a breath of fresh air Simon was right from the start of selling our pool home in Naples. We had invited 3 realtors to our home in addition to Simon and had heard so much sales speel that to be honest we didnt know what to believe. Simon came in and gave us the facts and rather than just tell us what our home was worth, showed us how the figure was arrived at. His smany years of experience showed !. We appointed him to sell for us and within 9 weeks he had achieved the price he advised us , had negotiated a low offer up to that level and saw the sale right through to the closing. One thing that we liked was that it was very obvious that Sinon was acting for us and not himself. His priority was achieving the result that we were seeking and he did just that. I wish he still operated in the UK as we would use him every time !

John and Paula Freeman, England


 Prior to hiring Mr. Brooker we were simply renting our two units ourselves and frankly not doing such a good job. I was given the task of finding a management agent that fit our budget and provided the level of service we required. I have been quite pleased with Mr. Brooker during our short 9 months of working together and would give him high marks on quality and integrity.

I can assure you that Mr. Brooker has done both quite well for us. While we are not paying him for true property management services per se he has handled several small issues for us without regard to separate or special fees. His reporting is very timely and monthly rental checks are coming to us on a very regular basis. More importantly he
quickly located a quality tenant for us to occupy one of our properties. That property had been vacant for some time so it was a great bonus to us to get it rented so quickly.
James Wilharm Vice President, East Manager - Trust Real Estate US based


“We have been extremely pleased and impressed with the service we have received from Simon Brooker since engaging his services a few months ago. We needed to find a long term rental in order to avoid putting our home on the market for sale and Simon acted swiftly and efficiently felt at all times that we knew exactly what was goto find us a suitable tenant and also helped in preparing our home for this long term let. Simon is great at keeping in constant communication with his clients so that, despite being the other side of the Atlantic, we ing on at all stages of the process of getting our home let. We look forward to an ongoing working relationship with Simon and his team over the coming years.”

Mr & Mrs Waterman, British Naples Home owner


We are very glad Simon is overseeing the rental of our apartment in Naples. He was able to find a responsible, reliable tenant who not only maintained the apartment in top condition but also was well liked by everyone in the building. Simon has proven in his follow up that he stands by his commitment to handle all aspects of the rental agreement personally to insure the tenant is satisfied as well as in compliance. He has responded promptly to any issues concerning repairs or requests and has assumed full responsibility to see them through completion.
We are confident that Simon will continue to provide us with his excellent service for the next season.

Alex Jones, American Naples Home owner


Simon rented our house within a few days of being in charge of it. We had two main priorities with regards to the handling of our house: 1. Make our renting experience as stress free as possible and 2/ Always be on top of our financials. Simon has exceeded our expectations on both accounts. Our experience with Simply Think has been and continues to be one of excellent service.

American Naples Home owner


 “I have used Simon’s property services in the UK so had no hesitation in contacting him to let my property in Naples. As always he is highly efficient and deals with everything very promptly. Within a couple of days my house had been advertised and had attracted several prospective renters. It is now rented at a higher figure than I anticipated and rent payments are being received on time.

The whole process has been problem–free as Simon obviously has a thorough understanding of the legislation and requirements surrounding realty in the USA which has made it a pleasure to work with him. I would certainly recommend Simon to anyone who is new to letting out property in the Naples area or wishes to buy or sell a property"

Trevor Pumphrey, Naples Home owner and UK Commercial Portfolio Owner


We John & Pat Healy,when looking for a rental agent in Naples,found Simon Brooker and instructed him to rent our investment property in Naples that we just purchased. We found his service very professional and he found us a great tenant. We would have no hesitation in recommending his service to others.

John & Pat Healy, British Naples Home owner


"Our first impression of Simon was rather tainted as we received a promotional gift from him in the UK with under priced postage and initially we were not impressed. We received an immediate second letter of apology once the mistake had been realized and decided to give him the benefit of doubt. Simon has recently acted for us in the sale of our pool home in Naples and we are so pleased with the decision we made. What a pleasant and professional person he is and we have felt so confident with the way he has worked for us. We would have absolutely no hesitation in recommending Simon and I feel that we have also made a friend. Thank you Simon"

Colin and Debbie Redman,


It’s been a pleasure working with Simon. We wished we knew him earlier and hadn’t wasted all that time previously with so many mediocre agents. He’s got the ball rolling quickly and created great momentum even though it was the off-season period. Simon is a true professional who works in the full interest of the seller, is honest and straight forward and most importantly doesn’t shy away from all the administrative stuff that could easily kill a sale if not properly managed. I can only recommend Simon.

Mr & Mrs Straessle, Swiss Naples Home owners


 Thank you to all my clients for their very kind comments. It is a pleasure and honour to work for you.





Simon Brooker
Simply Think Florida Realty inc
1430 Rail Head Blvd
Naples, FL 34110 US
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